Influencer Boxes

Subscription boxes, also called “Influencer Kits” or “Influencer Boxes”, are the thing these days. I know my daughter waits in anticipation every month for her Sephora subscription box which comes packed, in my opinion, with really valuable items (usually samples). One thing to think about if you are interested in …

Subscription Boxes

Subscription Boxes

Subscription boxes are the thing these days. I know my daughter waits in anticipation every month for her Sephora subscription box which comes packed, in my opinion, with really valuable items (usually samples). One thing to think about if you are interested in creating your own, is the box itself. …

Google Rewards Responses

I attended the SMX East show last month and one of the big takeaways is that Google rewards responses. What to do with a bad review? The best thing you can do is to respond. And that goes for positive reviews as well. Google feels that you are taking an …

social media frequency

Lesson One on Social Media Marketing: Getting Familiar

We all know that social media is key to creating brand awareness, visitors and conversions. What we don’t always know is how to go about it. In this lesson, I’m going to discuss familiarity. If you notice your successful competition, you’ll see that they appear frequently in social media channels. …

My Lovely New Client

… Is a beautiful spa in Williamsberg, Brooklyn. Great views of Manhattan. Lovely people – amazing services (try a facial!) and just a really nice place to relax. Always welcome to hang out after or before one of their signature services. I recommend to everyone – I’d love it even …

Keyword Tools

While meta tags are slightly less important than they used to be, finding great keywords is still as important because they can be used in the body of the page, in the text ad title/description and in your local listings and other directories. Continuity is important here. You don’t want …