social media frequency

Lesson One on Social Media Marketing: Getting Familiar

We all know that social media is key to creating brand awareness, visitors and conversions. What we don’t always know is how to go about it. In this lesson, I’m going to discuss familiarity. If you notice your successful competition, you’ll see that they appear frequently in social media channels. How do you know? Because …

My Lovely New Client

… Is a beautiful spa in Williamsberg, Brooklyn. Great views of Manhattan. Lovely people – amazing services (try a facial!) and just a really nice place to relax. Always welcome to hang out after or before one of their signature services. I recommend to everyone – I’d love it even if they weren’t my client. …

Keyword Tools

While meta tags are slightly less important than they used to be, finding great keywords is still as important because they can be used in the body of the page, in the text ad title/description and in your local listings and other directories. Continuity is important here. You don’t want to stuff too many keywords …